Key Marketing Factors
Key market factors help determine the value of your property and how long it will take to close on the sale of your home. The proper balance of these factors will expedite your sale.
Location
Location is the single greatest factor affecting value. Neighborhood desirability is basic to a property’s fair market value.
Competition
Buyers compare your property to competing properties. Buyers interpret value based on available properties.
Timing
The real estate market may reflect a sellers’ market or a buyers’ market. Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.
Condition
Property condition affects price and speed of the sale. Optimizing physical appearance and advance preparation for marketing maximizes value. The condition of the building’s financial statements will have an affect on your home’s value.
Terms
The more terms available, the broader the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
Price
As your agent, We will apply our knowledge of comparable sales in the marketplace and use our instincts to help you achieve the right asking price. We will review with you and make use of PROMRE'S market analysis resources to give you a comprehensive look at The Greater Boston sales trends. We also offer certified appraisal services.
